At Best Served Scandinavia, we are committed to protecting the online privacy of visitors to our website. This policy applies only to the website and online services provided by best-served.co.uk. The purpose of this policy is to let you know about the types of information we gather about you when you visit our website, how we might use that information, and how we disclose it to third parties (airlines, hotels, car rental services).
Best-served.co.uk adheres to and complies with the principles developed in co-ordination with the European Union’s Directive on Data Protection, and specifically with the Data Protection Act 1998.
Information That We Collect
At various places on our websites, such as in our order forms, surveys and polls, we may request that you supply us with "personal information". This might include your name, email address, physical addresses, home or work telephone number, and/or credit card information. You will always know when we are collecting personal information, because we only gather this information when you voluntarily submit it to us through our online forms and questionnaires. Although you do not have to provide us with any information to visit our websites, you may not be able to fully utilise all of the services on our websites if you choose to not provide certain information. If you do choose to give us personal information through our websites, we will collect and retain that information.
When you use our websites, we may also collect "non-personal information," which is information that, by itself, cannot be used to identify or contact you, such as demographic information (your age, gender, income, education, profession, postcode, etc.). Non-personal information may also include technical information, such as your IP address, the type of browser you are using, the websites you visit immediately before and after our websites, and other anonymous data involving your use of our websites. Non-personal information may also include information that you provide us through your use of our website.
Online Quotes and Call-Backs
We collect personal information from you when you request information about products or services online. For example, we require you to provide your name, telephone contact information, email addresses, and details of your travel plans in order to action your request. We also collect information about your transactions with us. We may use the information that you provide to communicate with you about products purchased through our online service or to provide client support in connection with those products.
You have control over cookies. Most browsers can be set to notify you when a cookie is being placed on your computer. Most browsers can also be set to refuse to accept cookies, although this may affect your Internet experience. You can also erase cookies that are already on your computer. For more information about working with cookies, you should consult your user manual, FAQ, or the "help" function of your specific browser and operating system software. However, in order to log into best-served.co.uk, cookies need to be functional. It is not possible to log in without cookies.
1. Login cookies In order for the website to recognise a logged in user, a login cookie is placed on the user's machine, which includes membership number and a session cookie. This allows the user to remain logged into the website when navigating around the site. It is not possible to remain logged in without accepting login cookies.
2. Analytical cookies best-served.com uses Google Analytics cookies to allow us to count the number of visitors and to see how those visitors navigate the site. This helps us to improve the way our website works by making sure that users are finding what they need easily. More information on Google Analytics cookies can be found here. http://www.google.com/intl/en_uk/analytics/privacyoverview.html
How We Use the Information We Collect
Our Services and Websites
We use your personal information to provide you with the services that you may request or require, to communicate with you or to allow you to make purchases. We use aggregated non-personal information about our users to understand our website's demographics, such as the geographic distribution of our users, the age ranges of our users, or a combination of these or other demographics. We use the non-personal information we collect to analyse how our websites are being used, and to improve the content, online product offerings, and promotional efforts of our websites.
If you send us an email with questions or comments, we may use your personal information to respond to your questions or comments; we may also save your questions or comments for future reference. However, aside from our reply to such an email, it is not our standard practice to send you emails unless you request a particular service that involves email communications or in order to provide client support in connection with those products. There may be times when you will have the opportunity to subscribe to an email list or electronic newsletter that will send information about our websites to your email address. However, we will provide you with the option to change your preferences and opt-out of receiving those communications.
If you make a purchase through our online ordering service, we may use the information you provide to send you important announcements and updates regarding our website or online service. In those instances, we will provide you with the option to change your preferences and opt-out of receiving those communications.
When you provide us with your personal information to make a purchase through our online ordering, we will only use this information to process your online order and credit card number. We will also use your address and billing information to bill you and provide associated support.
Disclosure of Information to Third Parties
Except as specifically set forth in this policy, we do not share your personal information with any non-affiliated third party without your permission. We may disclose aggregate information, such as demographic information, and our statistical analyses to third parties. This aggregate information does not include your personal information.
We may disclose personal information when we are required or requested to do so by law, court order or other government or law enforcement authority or regulatory agency; to enforce or apply our rights and agreements; or when we believe in good faith that disclosing this information is necessary or advisable, including, for example, to protect the rights, property, or safety of best-served.co.uk, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.
Security of the Information We Collect
The security of your personal information is important to us. We maintain physical, electronic, and procedural safeguards to secure your personal information. However, "perfect security" does not exist on the Internet, and there is always some risk in transmitting information electronically. This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected both online and off-line.
When our quote or call-back request form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with the best encryption software in the industry, SSL (Secure Sockets Layer). The site employs SSL via a digital certificate, issued by RapidSSL.
If you have any questions about the security of our website, you can send an enquiry via email to email@example.com.
Accuracy of the Information We Collect
This policy is effective as of May 1, 2012. We reserve the right to change this policy at any time, and will post any changes to this policy as soon as they go into effect. Please refer back to this policy on a regular basis.