Having grown up in Sweden, Greg has a natural affinity for Scandinavia and a deep appreciation for everything that makes the Nordic region so special. Greg's career in travel began with British Airways, where he spent 20 years in a variety of roles, including as cabin crew. His time travelling the world allowed him to explore countless destinations, but Scandinavia has always remained close to his heart. Alongside his Nordic expertise, he has travelled extensively throughout Europe and is particularly passionate about helping clients uncover some of the continent's most rewarding destinations. Whether it's a winter escape to Lapland, a summer journey through the fjords of Norway or a city break in Stockholm or Copenhagen, Greg loves creating tailor-made Scandinavian holidays that showcase the region's unique character and charm.