Our articles and posts are designed to provide inspiration and suggestions to fire your imagination and help you start planning your next escape.
Get an inside glimpse into two of the world's most innovative hotels – both found under the Northern Lights of Swedish Lapland. … more about The ICEHOTEL & Treehotel: A unique pairing
Best Served Scandinavia’s very own Angela Perro reports back from under the Northern Lights to demonstrate a perfect Arctic pairing. … more about Visiting Tromso and Malangen – a classic Arctic combo
While the region is renowned as a winter playground, a summer holiday to Swedish Lapland offers the chance to see another side of the region, one drenched in sunshine from the Midnight Sun and full of opportunities to explore this beautiful countryside. … more about Swedish Lapland holidays for summer
It’s that time of year again, when we enjoy a first tantalising glimpse at the final designs for next season’s ICEHOTEL. And, this year promises to be extra special, as the Swedish icon looks forward to its 30th birthday celebrations. Here, we take a look at what lies in store. … more about ICEHOTEL 30 – a sneak peek
A first look at the groundbreaking Arctic Bath spa in Swedish Lapland, from the same team that designed the iconic Treehotel. … more about Coming soon: Arctic Bath, a floating spa in Swedish Lapland
