When to go to Sweden

When thinking of Sweden, images of log-cabin fireplaces are never far from the imagination. But, between its hip cities and enviable natural beauty, a Swedish summer is becoming increasingly popular.

However, it’s still winter that draws the most attention from our clients. It’s the chance to see Lapland in its snowy prime, with days spent snowmobiling, dogsledding and snowshoeing, and nights spent in search of the Northern Lights. And, although they make an appearance from September to early April, the best time to spot the aurorae is usually from late December to March, when the nights are at their darkest and longest. You’ll also avoid the early-winter snowfall, which can make for obscuring cloudy skies. Though, if you’d rather some more temperate weather, we recommend heading in autumn.

Winter also offers the chance for that most Scandinavian of experiences – the Christmas market. Gothenburg’s offerings are our undisputed favourites. Further north, you’ll also be able to enjoy some unique accommodation, including remote wilderness camps and the world’s first ice hotel.

You would, however, be forgiven for thinking that these ephemeral wonders are strictly a wintertime affair. But, with the recent advent of the ICEHOTEL 365, you can enjoy all their carved beauty year round, coupled with such summer fun as kayaking, hiking and mountain biking. In fact, summer opens up a whole new raft of activities, with island getaways, gorgeous road trips and fun city breaks among the highlights. The likes of Stockholm and Gothenburg really come alive over the summer. What’s more, further north, the Northern Lights are replaced with the beautiful glow of the Midnight Sun.